For documents posted to social sites like Facebook & Twitter, specific meta data needs to be included
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Setting up the document
Make sure the head section of your document looks like this:
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta http-equiv="X-UA-Compatible" content="ie=edge">
<!-- Open Graph Data -->
<meta property="og:url" content="https://s3.amazonaws.com/vfs-job/beta/{{jobId}}/document" />
<meta property="og:type" content="article" />
<meta property="og:title" content="{{template.socialTitle}}" />
<meta property="og:description" content="{{template.socialDescription}}" />
<meta property="og:image" content="{{template.socialImage}}" />
<!-- Twitter Card -->
<meta name="twitter:card" content="summary">
<meta name="twitter:title" content="{{template.socialTitle}}">
<meta name="twitter:description" content="{{template.socialDescription}}">
<meta name="twitter:url" content="https://shared.velma.com/{{jobId}}/document">
<meta name="twitter:image" content="{{template.socialImage}}">
<link rel="stylesheet" href="https://s3.amazonaws.com/velma-assets/library/_templates/print/_common/unstyle.css">
<title vfvar="title">Flyer</title>
<style>
#vfsFlyer {
all: unset;
}
</style>
</head>
Your document properties will need to be setup to accommodate the template properties identified in the tokens in the meta data.
Tip: You don’t need separate properties or tokens for the Open Graph Data and the Twitter data. One set of properties will work for both of them.
A properly formatted post will appear like this when the Facebook share is invoked:

The resulting post on Facebook will appear in the user’s wall:
—
The Meta data
<!-- Open Graph Data -->
<meta property="og:url" content="https://shared.velma.com/{{jobId}}/document" />
<meta property="og:type" content="article" />
<meta property="og:title" content="{{template.socialTitle}}" />
<meta property="og:description" content="{{template.socialDescription}}" />
<meta property="og:image" content="{{template.socialImage}}" />
<!-- Twitter Card -->
<meta name="twitter:card" content="summary">
<meta name="twitter:title" content="{{template.socialTitle}}">
<meta name="twitter:description" content="{{template.socialDescription}}">
<meta name="twitter:url" content="https://shared.velma.com/{{jobId}}/document">
<meta name="twitter:image" content="{{template.socialImage}}">
Fulfillment Properties
socialDescription
socialImage (include the full url path to the image)
socialTitle
socialSharing (set to true to turn sharing on)
Social Image Size
Facebook’s 1200px x 630px seems to be a good size that covers the other two (Linkedin 646 x 220, Twitter 440 x 220)
https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/